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WHAT WE OFFER > TECHNIQUES

We offer the following research techniques to identify your
opportunities and solve problems. 

Qualitative:

  • Focus Groups

    • We have an in-house focus group facility available to our clients. 
    • We have local recruiters that will work with us to recruit for your specific needs.
       
  • In-depth Interviews (IDI’s)

    • Highly effective when used in conjunction with a quantitative methodology, particularly in sensory taste testing. 

 Quantitative:

  • Concept and Product Testing

    • We have consumers evaluate your new concept or product before launching it into the market.

  • Package Testing

    • We have consumers evaluate your current and potential new package designs online or in person to determine the most impactful and attractive option that best communicates your brand and identity.

  • Name Testing

    • We have consumers evaluate several names for your new product or line extension. 
    • This is easily and cost effectively accomplished via an online survey. 

  • Advertising Testing

    • We have consumers evaluate advertising effectiveness (on-air vs. off-air options)

  • Market Segmentation Study

    • Segment your market for more powerful and targeted communications.

  • Tracking Studies

  • Attitude/Awareness/Usage Studies

    • Learn more about your core customer base with an A & U Study.
      • You can uncover consumer behaviors, product usage, and overall product and competitor awareness and attitudes toward your products vs. competition.

 

 

 
   
 

Chudnoff Associates, Inc.
7 Plaza Nine
Manalapan, NJ 07726
Phone: 732.863.1100
Fax: 732.294.7799

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