Brand Tracking

• A way to continuously measure a brands development within some key metrics: Awareness, Usage, Attitudes, Behaviors, etc.
• All metrics can also be compared to key competitors over time to measure any shifts in behaviors and perceptions
• Easily track industry trends and competitors’ movements

Customer Satisfaction

• Understand where a brand stands in terms of customer loyalty
• Measure how satisfied your customers are, in order to identify areas of strengths and opportunities

New Concept, Product & Package Testing

• Identify interest for new products & services among your target audience prior to introducing to market
• Measure receptivity toward a new package design among the brands consumer before making any changes that may disadvantage or confuse current customers

Brand Awareness, Attitude, Usage & Behaviors

• Understand a market and identify growth opportunities by identifying whom to target, with what and how
• General Category Understanding (who uses what/when/how/where), Understand Brand Perceptions, Information for Targeting (attitudinal & behavioral)

Sensory Testing

• Identify the best recipe or flavor profile before bringing new product to market that will be acceptable among the greatest number of consumers
• Before changing an existing product, ensure that any modification does not disadvantage existing customers

Price Elasticity Study

• Consumer price expectations and tolerances are measured in a straightforward and simple way by asking a carefully crafted set of price perception questions
• Identify pricing thresholds for a new product or product line extension among the target market
• The model does not produce one price, but a range of prices to demonstrate the price elasticity for the product

Advertising Testing

• Determine an ad's effectiveness based on consumer responses, feedback, and behavior
• Will the new campaign do a better job driving customers to the brand than any current methods
• Identify the emotional behavior drivers of your communication through the new emotional evaluation process

Web Site Experience Testing

• Identify the impact of a brands landing page– first impression
• Understand the overall experience on the website, ease of navigation & effectiveness of brand communication

Identify Your Customer's Journey

• Understand the decision path the your customer or potential customer takes in making a decision to purchase your product
• Understand how you can impact that process for your benefit