Reliable Wi-Fi system accompanies tablets that can be used in just about any market or venue.
"In the Moment"…
A mobile geo-location
Transforms survey research from recall-based to in the moment--> “research without research”.
There is a growing interest across the industry in exploring consumer testing alternatives that will not impact a customers experience in the restaurant or store. ‘In the moment’ geo-intercepts offers the perfect non research solution.
This type of intercept targets research participants at the point when they enter, exit or dwell in a store for a period of time in the geo-fence.
These participants have already opted into a research panel making resistance to participating in the survey minimal.
This type of testing can be used across many different areas including packaging, menu satisfaction, product awareness, exit interviews, store experience/satisfaction, advertising awareness, etc.
Product/Concept Optimization Program… From test to in-market in weeks!
Gives consumers the opportunity to evaluate new products and concepts in an environment that allows the Marketing/Consumer Insights team to make immediate product/concept modifications while in field.
Products/Concepts are fine-tuned in an iterative quantitative/ qualitative process in order to develop the best possible concept to subsequently test in a quantitative environment.
The testing is conducted in a single central location facility reaching a national sample.
Qualitative Lab – Chudnoff's Focus Group Suite
Provides opportunity to conduct deep dives to better understand quantitative insight results or to develop new product/concepts economically.